What is SEO?
A simple definition of search engine optimisation in 2015 is that it is a technical and creative process to improve the visibility of a website in search engines, with the aim of driving more potential customers to it.
These free seo tips will help you create a successful seo friendly website yourself, based on my 15 years experience making websites rank in Google. If you need optimisation services – see my seo audit.
An Introduction
This is a beginner’s guide to effective white hat seo. I deliberately steer clear of techniques that might be ‘grey hat’, as what is grey today is often ‘black hat’ tomorrow, as far as Google is concerned.
No one page guide can explore this complex topic in full. What you’ll read here is how I approach the basics – and these are the basics – as far as I remember them. At least – these are answers to questions I had when I was starting out in this field. And things have changed since I started this company in 2006.
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